Before starting your very own lottery, you may be wondering “what are the benefits of a lottery?” A lottery is not only a fantastic method to improve your fundraising but has other benefits too! These benefits include:
Unlike more sporadic fundraising methods such as wills or legacies, you’ll know the number of players subscribed to your lottery each week so you can easily forecast expected income.
Players who subscribe to society lotteries have an average play lifetime of 5-7 years, ensuring long-term, sustainable support.
There is no limit on the amount you can raise; the more players, the more funds. A small society lottery may grow to the level where a Gambling Commission licence is required, but that is not a bad problem to have!
The funds raised from your lottery can be funnelled to exactly where they are needed without any restrictions. For example, restricted funds from a legacy may request a bench is bought in a supporter’s memory, these funds then cannot be used to fix a broken roof. Lottery profit is unrestricted, leaving you to spend it when and where the need is greatest.
A lottery provides an opportunity for you to reach donors who may require an incentive before parting with their money. If your players are new to your cause, they can be added into your wider donor database.
If you would like to start your own lottery, or even looking for some advice, please feel free to get in touch using the form below and our team will be more than happy to help.