Digital Fundraising Doesn't Mean Ignoring Older Generations There is a common belief within the fundraising sector that the older generations are more generous when it comes to fundraising. With many organisations tailoring their traditional marketing towards audiences of 35+. This has left charities trying wondering how to increase fundraising from younger groups.
Is The Older Generation Still The Most Charitable? Millennials are more committed to volunteering to make a difference than any other age group, according to our national survey looking at attitudes towards volunteering across the UK. Their survey showed of 2,001 UK adults showed that under 35s volunteer more than any other