Promoting Your Lottery Directly To Your Supporters

Whilst promoting your lottery it is important to find ways to target your supporters directly. There are several ways this can be done, through advertising or direct marketing.

Direct Marketing

A way to improve the number of signups to your lottery is through good direct marketing. There are several ways this can be carried out, all with no or very little added cost to your charity with the potential to receive a huge increase in sign ups.

If your charity sends out newsletters, whether these be weekly, monthly or quarterly, be sure to promote your lottery in them. Include a section to talk about the benefits of the lottery for your supporters as well as your charity itself. Be sure to emphasise the £25,000 jackpot, as this is one of the main reasons why people will join. It is important to regularly include a section to talk about your lottery as studies have shown that most people react to an advert after seeing it more than once. If you would like any help designing an ad/image to include in your newsletter, contact our team and we will be more than happy to help design something for you.

Another great way to promote your lottery is through email. One quick email regarding your lottery could lead to a large amount of new signups. Make sure to include a link to the join page of your lottery, as the quicker the signup process the more people that will be willing to join. Include information on how to join, how to win, prizes, etc. The more information you can provide your supporters the more inclined they will be to play. 

An example of a leaflet promoting a charity lottery


Paid advertising is a sure fire way to increase the number of players playing your lottery. The best two formats to do this is through Google and Facebook. Both of these methods can lead to new sign ups to your lottery whilst being easy to monitor financially. When setting up these advertising campaigns be sure to limit your campaign to a suitable audience. Take into consideration things such as geography and age range. To get a better idea of how to filter the audience of these adverts, check out your Facebook insights page. This page will show you the age range, the location and several other pieces of information on your Facebook supporters. If you require any other help with setting up a campaign for either of these platforms please get in touch with our team and we will be happy to help you.

An example of a Facebook insights page

The Good Causes Fund

Did you know that we offer help with funds for paid advertising? Through our Good Causes Fund we are happy to contribute to the costs of the promotion of your lottery. The process is simple, simply apply online and let us know how you will use the funds. Then we can review your application and let you know whether the application was successful. You can apply here


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