To get the most from your lottery is it vital that you promote it as often as you are able to. To help get you started we have provided some of the most effective methods to promote your lottery online.
First off it is imperative that your lottery is promoted on your website, as this is one of the first places that your supporters will visit. Where possible the best option is to create an individual page for your lottery, with direct links to sign up. Include information on the lottery, the prizes and the process of the lottery. It is also a very good idea to include the results on the page as this provides a simple and quick way for your lottery players to check their results and hopefully get a winning match!
An example of a website promoting their charity lottery
Unsurprisingly Social Media is one of the best ways to promote your lottery. Whilst there are several social media platforms, the most effective is without a doubt Facebook. The easiest and most simple way to promote your lottery across social media is through regular Facebook posts regarding the lottery. These posts can simply be the direct promotion of your lottery, letting people know that your lottery has had a winner or anything else you can think of. Ensure your posts mention both the £25,000 jackpot, the small £1 entry fee as well as the fact that your charity receives all of the profits, as these are all major selling points of the lottery.
It is also important to ensure that all of your posts contain a link to the page where your supporters can join the lottery. If you think you need any help developing posts, please get in touch with our team and we will be more than happy to help. It is also important to share the results across social media, as this not only informs your current players but reminds your other supporters of the lottery and can encourage them to sign up. You can find an image with the results on within the weekly results email sent out every Monday.
An example of a promotional Facebook post
Another handy tool for increasing sign ups to your lottery is to create a Facebook Tab for your lottery. If you need any help with this please contact our team and we can send you a guide to walk you through every step of the way! A Facebook Tab is a really good way to ensure that your lottery has a presence on your Facebook page. The tab shows up on your page and opens up your lottery’s page from within Facebook, making it incredibly easy for your supporters to join your lottery.
Finally, be sure to interact with your followers about the lottery. Reply to their comments on posts regarding the lottery, give information about the lottery and encourage them to sign up. Remind them how the lottery helps you operate and that by joining the lottery they are directly helping your charity.