How To Promote Your  Charity Lottery On Your Website

For your charity lottery to be a success it is important that you are promoting it on your website, as visibly as possible. There are several ways this can be done; banners on your pages (especially your home page), a page dedicated to the lottery itself and occasional articles regarding the lottery. These are all tried and tested methods to encourage your supporters to join your lottery.

Banner Advertising

Throughout your entire website you can include banners to promote your lottery. Within your TWL admin centre you are able to find a range of banners to use across your site. Simply copy and paste the code for the banner that you think would look best on your website and insert the code. All of our banners are set up to update with each weeks’ draw result, so once you have inserted the code you don’t need to do anything more! The best place to put your banner is on your home page, as it will most likely receive the most traffic on your site. To emphasise the importance of your lottery you can include the banners across all pages on your site. The lottery banners are not only a great way to encourage players to join your lottery, but they encourage your supporters to return your page to check the lottery results.

An example of a website banner to promote a lottery

Dedicated Page About Your Lottery

Making sure that your lottery has it’s own page on your website is extremely important, as it is a chance to give your supporters more information about the lottery. Be sure to include information on how the lottery works, how the lottery helps your charity, how much they can win from the lottery, how to sign up, etc. This page should include one of the banners from the admin centre with the most recent results and a link to the lottery sign up page. The link to the sign up page should be clear and obvious to ensure your supporters are easily able to find your sign up page.

An example of lottery promotion on a website

Articles About Your Lottery

If your page has a blog/articles section be sure to post articles about your lottery. These offer an opportunity to go into more details about your lottery and how it helps you.

Explain how the lottery helps your charity earn money and what you are planning to spend the funds on. Simply use articles to update your supporters on the progress of the lottery and how the charity plans to use the lottery moving forward. Things like hitting certain benchmarks for number of players (50/100 etc.), an investment that the lottery profits have gone towards, etc. are all good opportunities to upload articles about your charity lottery.

We can provide you with template information, links and artwork for your page.