Charity and society lotteries create a new and exciting way to raise funds. In a nutshell, they incentivise giving to a charity with weekly cash prizes, with 100% of all profits going directly into the charity’s coffers. It’s a unique and simple way of raising funds, and potentially has the longevity to run along the charity for as long as it’s active. A charity lottery has the potential sustainability of a monthly or annual membership, meaning you won’t have to rely 100% on direct donations. In addition; your members are also supporting your cause on a weekly basis by trying their luck on your charity’s lottery.
Just like any new fundraising method, starting your very own society lottery is an exciting time – Not only are you going to raise money for your society, but your supporters get the chance to win too. But before starting your own lottery, it is important that you understand the steps involved. You can have your lottery up and running if your follow these four quick and simple steps:
1.Discuss The Society Lottery With Trustees, Board Members And Senior Management
This first step is important as it ensures that everyone involved is satisfied that a lottery is right for your society and will give their full support during the early days of the lottery.
2. Register or License Your Lottery
Small Society Lotteries need to be registered with their Local Authority, Large Society Lotteries must have a lottery licence from the Gambling Commission by law.
Most societies will need to register with their Local Authority, which costs approximately £40 for a new registration and are renewed for £20 annually. If you’re unsure, get in touch.
3.Decide Whether To Use An External Lottery Manager
If you and your team have the necessary skills, knowledge and experience, as well as being able to take on the workload of administering your lottery and operate it in line with the Gambling Act 2005, you can run the lottery yourself. But, if you’re looking for some expertise and all of the administration taken care of, you need an External Lottery Manager.
If you’re looking to get started with an External Lottery Manager, The Weather Lottery or Sports Club Lottery could be perfect for you.
4. Promote Your Society Lottery
Once you have everything set up, it’s time to launch and get some players – with a lifetime value of around £125 per person, it’s well worth the effort. Once you launch, you need to tell as many people as possible and then follow up with regular promotional activity. No two societies are the same, so we’ll work with you to devise a promotional plan which is suitable for your society.